Sara Delpopolo


Sara is the founding principal of Axis Legal. The hallmark of her professional experience, which spans over 15 years with some of Australia’s major law firms, has been achieving sustainable and effective outcomes within the business framework of her clients.

Sara works closely with clients in various industries including retail, entertainment, sports, advertising, finance, real estate and FMCGs. She leads the field in advising on the myriad legal issues that arise in intellectual property, advertising, digital media and social media. Sara acted on the first Spam Federal Court case in Australia in 2009, and is regularly called upon by the media to provide expert legal commentary.

Sara advises clients on:

  • protecting and commercialising IP in Australia and globally (including licensing, endorsement, sponsorship and strategic branding)
  • trade practices - misleading and deceptive conduct, passing off
  • marketing, media and advertising across all traditional and digital platforms
  • dispute resolution and litigation
  • software licenses, software development agreements, and other IT agreements
  • commercial agreements and corporate law


  • International Social Media Association (ISMA)
  • Australian Institute of Music (AIM)
    IP & Digital Media Law lecturer, Entertainment Management Degree (since 2011)
  • Australian Interactive Multimedia Industry Association (AIMIA)
  • International Trademark Association (INTA)
  • .au Domain Administration (auDA)
    Mediator since 2005
    New Names Advisory Panel (2002-2003)
    Name Policy Review Panel (2004)
  • Communications & Media Law Association Inc (CAMLA)
  • American Chamber of Commerce
  • Women in Management Committee (2002-2006)
  • Italian Chamber of Commerce
    Board Member (2007-2011)