They Are Copying Me! Now What? Big Chemist Companies Do Battle.
By Nina Rossi
So some person has decided to copy your brand and your colour scheme, advertising style etc. You would naturally think that as a result you can make a claim of misleading and deceptive conduct against this third party, perhaps even including claims for passing off? However the recent decision in Verrochi v Direct Chemist Outlet Pty Ltd  leaves room for the copying to go unpunished.
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