Careful where you use likeness

By Eva Dumbrell

 

What's the value of a face?

Well when it comes to superstars like Taylor Swift and Katherine Heigel, the answer could be upwards of 6 million dollars! This article looks at KFC and its blunderous facebook activity in January, when it used an image of Taylor Swift for promotional purposes. The fast food chain managed to simultaneously disqualify her from the triple J's hottest 100 competition and expose itself to a lawsuit in misleading and deceptive conduct. 

In the throws of social media promotion and marketing strategy, be careful where and when you decide to post images of celebrities and other notable figures - unless you are prepared to pay!

 

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