Marketing & Competitions

Axis Legal is experienced in all aspects of the legal work involved in marketing products via competitions and promotions run by our corporate clients. We assist with all promotional activities irrespective of the manner of distribution or media platform used.

Our clients call on our expert advice from the initial concept development, through to preparing legally compliant Terms & Conditions and obtaining permit licenses throughout Australia and New Zealand for:

  • games of skill or chance
  • cash back and discount offers
  • coupons and sample distribution
  • loyalty programs
  • free giveaways
  • advertising and distribution of promotional material
  • complaint enquiries and resolution, including issues management
  • scrutinising competition draws

We have particular expertise in mobile marketing, social media marketing and trade promotions.

When we advise you on marketing and trade promotions we will consider not just the complex legislation but also the subjective issues that the gaming and lotteries bodies use to decide whether or not to grant your permit application. In doing so we can ensure that we get every permit that we apply for quickly and efficiently.